The Latest
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dolgachov via Getty Images
Media usage poised to dip in 2025: Here’s what the numbers say
This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the Great Recession in 2009.
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Justin Sullivan via Getty Images
Google’s ad business remains robust despite macro, regulatory threats
The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact.
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Courtesy of The Coca-Cola Company
Powerade celebrates next generation of soccer stars in global campaign
The Coca-Cola-owned brand iterates on its “Pause is Power” platform to prepare for major soccer events over the next four years.
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Retrieved from Gopuff press release.
Gopuff enhances in-house ads platform with new incrementality solutions
The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.
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Courtesy of Peloton
Peloton CMO departs as fitness brand shakes up marketing group
Lauren Weinberg oversaw initiatives including a campaign that tried to appeal to millennial men through a partnership with the NFL’s Watt brothers.
Updated April 24, 2025 -
Retrieved from Adobe on April 24, 2025
NFL, Adobe team up for AI-powered league and fan-generated content
Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL OnePass app.
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Justin Sullivan via Getty Images
Deep DiveWhat’s next as Google keeps cookies amid challenges to its dominance
The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official.
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Courtesy of Meta
ColumnSociable: Threads ads expand to all Meta advertisers
After initial testing with brands like Wendy’s, access to Threads ads is now widely available.
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Courtesy of Jim Beam
Jim Beam ages its marketing strategy for the budget-minded consumer
The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy.
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Giuliano Benzin via Getty Images
OpinionDo the upfronts still matter?
The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.
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Courtesy of Axe
Axe leans on Pete Davidson’s wisdom to help men level up their rizz
The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter individual a confidence boost.
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Courtesy of Welch’s Fruit Snacks
Welch’s Fruit Snacks lets parents use AI to write sweeter notes to kids
The Lunchbox Notes Translator turns candid sentiments into heartfelt messages and is timed to the release of customizable packaging.
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Courtesy of Zaxbys
Q&AZaxbys’ CMO on breaking through the chicken category with ‘sauce’
The chain’s first work from Goodby Silverstein & Partners introduces a brand character that speaks to both signature sauces and cool charisma.
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Permission granted by Hotels.com
Hotels.com returns to mascot-focused marketing with Bellboy character
The anthropomorphic hotel desk bell promotes savings in a new campaign spanning Instagram, TikTok, YouTube and the brand’s website and app.
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Courtesy of Gatorade
Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’
“Lose More. Win More.” was created with TBWA/Chiat/Day LA and pays tribute to the hard work it takes to reach icon status.
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Daphne Howland/Marketing Dive
Most consumers will pay 25% more for their favorite brands, survey finds
Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.
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gorodenkoff via Getty Images
OpenAP’s TV network owners push ahead on interoperable streaming ads
The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.
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Courtesy of CoComelon
Kids entertainment brand CoComelon lends a hand in first brand campaign
“CoComelon Can Help” also includes creator partnerships and playlists curated for Pinterest and YouTube.
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Courtesy of Fiverr
Fiverr confronts AI concerns head-on in national marketing push
“Stranger Things” actor Brett Gelman stars in an ad for the freelancer marketplace that parodies the pottery scene from the film “Ghost.”
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Michael M. Santiago via Getty Images
Google holds monopoly over key areas of ad tech, US judge rules
The landmark decision argues Google wields an illegal monopoly over publisher tools and ad exchanges but not display ad networks.
Updated April 17, 2025 -
Courtesy of Supercell
ColumnCampaign Trail: Clash of Clans enters war zone with WWE champion
Created with David New York, a series of video ads speak authentically to fans of both WWE and the hit mobile game from Supercell.
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Courtesy of Lyft
Lyft Media teams with StackAdapt for programmatic in-app advertising
The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel’s retail media technology.
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Permission granted by BodyArmor Sports Drink
Inside BodyArmor’s new visual identity and largest campaign to date
The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.”
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Roni Bintang via Getty Images
IAB: As brands diversify ad spend, midsize media firms grow fastest
The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses.
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Justin Sullivan/Staff via Getty Images
Snap names first CMO in 2 years in lead-up to advertising showcase
Grace Kao, who recently joined Snap, is taking over marketing leadership from Chief Creative Officer Colleen DeCourcy, who will depart later this year.
