The Latest
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Gap Inc. selects Omnicom as media AOR, reorganizes key media functions
The apparel marketer created a Marketing Shared Services organization to unite core media functions as it works to revitalize its brands.
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Inside Expedia’s plan to be the world’s travel media network
An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space.
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Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay
The “Grills Night Out” campaign spans in-store displays, digital content shorts and a partnership with Instacart for a giveaway running through May 19.
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Welch’s Fruit Snacks debuts largest-ever campaign with Gordon Ramsay
The celebrity chef serves as Welch’s “CFO,” or chief fruit officer, and stars in the first TV commercial in the brand’s history to promote its clean ingredients.
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Deep Dive
Why marketers increasingly downplay sustainability efforts
Greenhushing on climate-related initiatives is becoming more widespread amid an intensifying regulatory environment and consumer backlash.
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Thomas’ revives breakfast with first brand character in 144-year history
Thom, billed as a “proper young man with a strong British accent,” is meant to remind consumers to savor breakfast amid the hectic morning shuffle.
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Reddit hires Google vet to guide ad product development post IPO
Jyoti Vaidee oversaw key launches at the search giant, including Dynamic Product Ads, and previously worked on Microsoft’s Outlook and Xbox.
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E.l.f. says corporate America has ‘So Many Dicks’ and not enough diversity
The brand highlights the “ROI of DEI” by calling out the success of its diverse board compared to those full of men named Richard, Rick and Dick.
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Ahlers, Marvin. Retrieved from Pixabay.
IAB: Podcast ad revenue to grow double digits following last year’s slump
The sector is expected to see over $2 billion in revenue this year following modest growth of 5% in 2023 that contrasted years of double-digit gains.
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Reebok spins photo memories into custom digital sneakers with AI tool
Reebok Impact uses a chat feature on Instagram to create virtual footwear that is interoperable with popular games including Fortnite and Roblox.
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McDonald’s to focus on digital marketing with new fund
The fund, which will be paid with existing contributions, will allow the chain to market more effectively to customers within its app.
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Column
Campaign Trail: Bacardí drinks from fountain of youth with Camila Cabello
Made with BBDO New York, the rum brand’s latest “Do What Moves You” spot literalizes how sound moves everyone and everything.
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Retrieved from Apple on May 09, 2024
Not crushing it: Apple’s new iPad Pro ad met with wave of backlash
Apple has issued an apology for the “Crush” spot and scrapped plans to run the ad on TV, saying the video “missed the mark.”
Updated May 10, 2024 -
Deep Dive
Legacy media makes new bets on CTV and retail media convergence
Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together.
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Coca-Cola’s Innocent Drinks eclipses first-party data goals with QR code ads
A digital billboard campaign in London metro stations gathered over 25,000 consumer form submissions and exceeded expectations by 5,000%.
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Retrieved from Starburst on May 08, 2024
Starburst taps gen AI for campaign that is ‘Different Every Time’
The Mars candy brand’s first major campaign in 12 years was created with Team OMC, a collaboration between Omnicom shops DDB and Critical Mass.
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Instagram beats TikTok for video-based user acquisition, survey finds
When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram.
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"Gap in Hillcrest Mall" by Raysonho @ Open Grid Scheduler / Scalable Grid Engine is licensed under CC BY 1.0
Gap names new global CMO amid push to revitalize brand
Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse consumers.
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How Meta is addressing marketers’ generative AI concerns with new tools
A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines.
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Column
Sociable: TikTok launches legal challenge against US sell-off bill
TikTok says that the bill is based on speculative concerns and nothing more.
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Absolut combats AI bias in fashion with 10K diverse image prompts
The Pernod Ricard brand teamed with Copy Lab to generate inclusive, free-to-use imagery in an attempt to train AI to become less biased.
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Deep Dive
Digital’s media-buying bonanza wrestles with an industry at crossroads
Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.
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Omnicom shakes up Sparks & Honey amid Omni platform push
The consultancy is being more closely aligned with Omnicom Media Group while practices like its popular Cultural Briefings are winding down.
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Peroni 0.0% races into Formula 1 as non-alcoholic beer category gains speed
After a period of sustained growth, Peroni 0.0% is looking to strengthen its ties to Formula 1 racing, which has become increasingly popular in the U.S.
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Impossible Foods’ Americana ads address the meat problem — with more meat
The plant-based brand’s first campaign under a new visual identity targets meat eaters looking for options that are better for public health and the planet.